How This “Gum” Brand Made $1M in 30 Days

Happy Thursday Moementum fam!

Back with another one of those “wtf” type of newsletters.

I was browsing Kalodata the other day doing some typical research trying to hunt down some hot affiliates and I came across a brand that I recognized on TikTok:

Neuro

Not gonna lie I was kinda struck by the story of the brand and the rate of growth they had over the last few months

According to Kalodata nn the last 7 days alone, they’ve done over $440.6k in revenue just on Tiktok shop.

$1.01 million in the last 30 days.

So today, we’re going to do a little breakdown and pick apart some of their winning strategies to see what we can use ourselves.

Let’s get into it!

What’s Their Deal?

First off, here’s something really interesting…

This is not your average gum. Neuro Gum took something as basic as chewing gum and gave it a game-changing twist. They’ve essentially created “Nootropic Gum”—gum infused with caffeine and a few other cognitive enhancers to boost focus, energy, and mental performance.

It’s like a little productivity hack you can chew on.

And if the name sounds familiar, it’s probably because they appeared on Shark Tank a while back. But here’s the kicker—they got rejected. Or rather, they were actually the ones doing the rejecting.

It took them a few years to figure out the right strategy… but once they did, their business took off.

So what exactly did they do right?

They Went To TikTok

That’s right, they jumped on TikTok and went all-in on the volume game.

After years of testing Meta ads, google ads and other channels they couldnt find a way to crack the code.

Until they probably read my newsletter haha

Instead of relying on influencers & UGC creators, they hired an army of Tiktok affiliates. Based on what Kalodata says, Neuro Gum is working with around 332 creators.

But here’s the interesting part…

Out of all those creators, the top 5 are generating the 80% of their revenue.

Here’s What This Tells Me…

First off, they’re crushing it with the TikTok Flywheel.

In the process of hiring and working with hundreds of creators they finally found a handful that knew how to market their product and create viral moments.

Here are a few of those viral moments and winning angles that have completely changed thier business you can see in their top 10 highest revenue vids:

The Shark Tank Angle

@genaralapthy

The sharks on sharktank regret not making a deal with Neuro Gum! This might be the biggest loss in shark tank history! Mr Wonderful is pr... See more

Their Story

@genaralapthy

The sharks on shark tank regret passing on Neuro Gum! Neuro gum may be the biggest loss in shark tank history. The sharks lost millions by... See more

The Nootropic Angle

@chewy.energy

It feels wrong but also feels so good 😂 #ingredients #energy #focus #neurogum This is a real review of viral product Neurogum ❤️

The Joe Rogan Angle

@genaralapthy

Neurogum helps me so much whenever i need to get a lot of work done. It helps me focus and gives me more energy. It has caffeine L theanin... See more

Milking The TikTok Flywheel To The Max

Now, here’s where things get even more interesting…

I decided to check out their Facebook Ad Library, and they’re only running about 39 ads.

In comparison to other brands, this is nothing.

Clearly, they’ve gone all-in on TikTok. They’re using TikTok as their primary growth engine, but still lagging behind when it comes to META and i would too with all this political spend right now it probablymakes more sense to go all in on Tiktok.

And it’s working incredibly well.

This strategy just shows how powerful the TikTok Flywheel can be when executed right.

The Final Stage

So, they’ve got TikTok content down to a science. They’ve built up a ton of demand, their strategy is working, and the numbers speak for themselves.

But if they want to take it to the next level…

The next step would be to really scale up their paid ads. They’ve already got the content, so running more targeted ad campaigns could push their growth even further.

Out of curiosity, I also checked out their Amazon listings, and let me tell you—they’re crushing it.

Here’s a snapshot of the juicy search volume they’re getting:

And check out how many buyers they’ve had in just the past month on some of their listings:

This All Just Goes To Show…

Just like the other brands we’ve covered, Neuro Gum is crushing it with the TikTok strategy.

From Shark Tank rejection to a multi-million-dollar business… Neuro Gum’s proving again and again that it’s all about finding what works and doubling down on it.

There’s a lot we can learn from what Neuro Gum is doing right now. Who knows… you might just find your next breakthrough strategy here.

But anyway…

That’s it for today’s brand breakdown!

Let me know what you think, and I’ll catch you in the next one.

Crush your week, and keep building Moementum!

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