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Whether you're doing $50M or $500k in revenue, everyone has the same problem - nobody knows who tf you are.

Let me elaborate.

Most people think "awareness" means running some meta ads with the objective of raising awareness. Hate to be the one telling you this..but its not it.

Real awareness comes down to these 4 questions:

• Do people know your brand exists?

• Do they trust you?

• Are real people talking about you?

• Does anyone care?

Here's the reality of ecom in 2025: Having a "good product" with "good marketing" isn't enough anymore.

We live in a time where any 16-year-old kid with a laptop can source your product, rip your ads and become a competitor overnight, so if your #1 advantage is ads..

Its time to pivot.

You need 3 things to actually scale:

A product that solves real problems Not just another "me too" product.

A real problem-solving product isn't just something people want - it's something they actually need. It needs to be unique enough that a random kid cant just find on Alibaba and copy it overnight. I'm talking about products that solve deep emotional pains or insecurities, backed by real customer testimonials and feedback. Something that actually changes people's lives and keeps them coming back for more.

Brand clout (yeah, I said clout) This isn't just about followers. It's about:

Real brand clout is when people actually get excited about your next launch. It's when other brands are sliding in your DMs trying to collab, and customers are showing off your product without you paying them a dime. You become the first brand people think of in your space, and when you speak, people actually listen. That's the difference between just having followers and building real influence that turns into sales.

Marketing that actually works Not just throwing money at ads, but:

Marketing isn't about throwing money at ads and hoping something sticks. It's about creating content your audience actually wants to watch, telling stories that connect with them on a deeper level. You need to be where your customers are. Most importantly, you need systems that can scale without burning through cash—ROI that relies on endless ad spending isn't sustainable. The goal is to build something that grows organically.

2 brands that do this very well are Divi Hair and Kanpai Foods.

Divi Hair did $40M in their first year with zero paid ads. 

Kanpai Foods did $1M in just 6 weeks this year. 

The common denominator? They understand that content is isnt just for marketing, content is the business. It's the whole game.

Short-form content isn’t just about random posts that go viral.

They're mixing educational stuff with entertainment, but always keeping their core message.

The key? Every piece of content points to a problem your product solves. One of our beauty brands takes customer questions and turns them into mini product demonstrations - they went from zero to $30k/month just from this strategy.

Then there's community building. This is where most brands overthink it. You don't need fancy software or complicated systems.

Start simple: weekly live sessions where you actually talk to customers, private WhatsApp groups for your best buyers, showing behind-the-scenes of how you make decisions. Get creative, and figure out ways to actually speak with your customers not just email and SMS them to death.

The influencer game has changed too. Forget macro influencers. We're seeing better results working with 10-20 “wanna be” influencers who actually love your product.

Give them creative freedom, let them share real results in their own voice. The authentic 30-second testimonials they create convert better than any professional ad we've tested.

The truth is, this isn't complicated.

So while everyone else is trying to find the next "hack" inside the ads manager, you can start now building something that lasts without it.

If you're ready to build something real, not just another dropshipping store, click this LINK to join Moementum University.

Stay locked in, Moe