MOEMENTUM

This is a Newsletter to boost yours.

Intro

Close your eyes, take a deep breath, and tell yourself “Anything is possible”

That’s what I did before I started typing this.

Side note: “Like a sprained ankle I aint nothing to play with”

Drake's song-spinning, Shopify notifications hitting every minute

This can be you too.

Last week I was writing to you guys from London

Now I’m in New York, writing this at 1 am.

I almost skipped this email, but then

I was watching Israel Adnesaya fight and seen him loose

I said to myself champions don’t lose, because they don’t quit, and they don’t make excuses

So just like he’ll come back, I decided to come back this week too

Let’s roll.

Winning Product Idea

Adjustable Dumbells

I always say to sell products that make people look good, and the best industry to be in is fitness especially as the New Year resolutions start to kick in soon.

Now let’s talk about why I think these Adjustable dumbells are a good product to start selling today.

My thought process:

• I go on Google and I only see 2 listings that stand out with positive reviews.

• I go on TikTok and see great engagement on videos that promote the product

• I go on Amazon and see 1 listing with over 1000+ sales ($189,000) and another at double the price with over 6k units sold ($2,000,000) in the last 30 days.

Yes, making a decision is that simple.

The Google listings show me the competitors I’m going against, the TikTok videos show me interest and social proof, and Amazon shows me the demand and potential market size.

Next, develop some unique selling propositions (USP) that differentiate the brand I launch from the competitors. This can be offering more weight options, better quality, or any other features like shape and color.

Next, I would set up a TikTok shop and start by re-creating all viral videos that have been made about the product and send the traffic to my shop.

You’re probably reading this thinking I’m crazy or this shit sounds way too easy..well it is.

And I’ve been doing this long enough to know that If you start selling this product you can probably hit 1k days quicker than you think.

If you decide to give it a shot and need help you know what to do.

Book some 1 on 1s with your boy and let’s make some money.

How to make Banger UGC ads

User-generated content.

Is exactly what you’re going to need to make any product pop off, especially those. dumbbells.

And if you want “examples” you can check them out here

Now, let’s briefly talk about the key to generating real ads that can go viral + generate high ROAS with some ad spend behind them.

Here’s one we made.

It essentially comes down to these 2 things

1) A hook that gives you a (Wtf, Wow, woah, oh) type of reaction

2) Speaks to a unique audience and addresses a problem

You can either do this yourself, working with a UGC creator from Twitter, hire an agency, or even ask me :)

Now if you want to do this unethically or (against the rules)

Just so you can do some testing to find out what works.

Steal some already-made content from social, edit it, add some branding and boom.

Simple as that.

Tweet Of The Week:

A Meme To Share:

How Can I Help?

Whenever you’re ready, here are 2 ways for us to work together:

1. Promote your business to 10,000+ marketers and techies by sponsoring this newsletter.

2. Work with me 1 on 1 and get all the sauce you need here.

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