MOEMENTUM

This is a Newsletter to boost yours.

Intro

Winner from last weeks giveaway is this guy

Shoot me a reply to get your prize

Now before I start packing for my flight let me tell you guys something you need to hear & understand.

The grass is greener on the other side

Or at least that’s what you think

It is actually the furthest thing from the truth

I experienced this firsthand this weekend during my podcast session with the boys from DTC Pod

I am finally getting over my 'camera shyness and I’m excited to start doing moe content in the coming months

But no really as we were talking the boys were excited and inspired to see what I’m doing in ecom with NZT-48 and our other brands

They were so excited that they wanted to do ecom too..

The issue was they already have a very successful bootstrapped SAAS business that’s making them $500,000+ ARR

But..

The grass looks greener on the other side for both of us

So we laughed at it and told each other to stick to our respective fields

The better we get at something the more valuable we become

We can choose to be the average entrepreneur who chases the short-term cash in every opportunity we come across

Or we can become exceptional entrepreneurs and build huge businesses with laser-sharp focus over a 3-5 year horizon.

That’s my intro for today

Ask yourself which type of entrepreneur do you want to be

Let the moementum build.

TikTok Ads Strategy

This is going to get super nerdy

If you’re not running ads just scroll down to the meme section

If you’re about to get started with ads, today you will love me

And if running ads is ever on your To-do list - save this for a later time.

Today I’m going to walk you through my TikTok ads strategy and how I go about scaling the account.

Keep in mind, that there’s no perfect method to do this and every single brand is unique in its own way

The Content Needed for Your Ads 

It’s 2023 and your creatives serve as your targeting & interests.

The first day you kick off you want to have 10-30 videos.

The video styles can range from UGC, POVs, AI, trendy videos, and voice-overs 

We try to keep our videos between 7-30 seconds long

We focus on showing the product in action, creating FOMO, and using reverse psychology to make someone curious about the product

It’s not always about selling your product or showing its features

TikTok specifically, we optimize for the click, meaning I just want someone to be interested enough to get to my website

My website does the selling more than the ad itself and I like to keep it that way.

Key tip here

Your first videos should be solely focused on trending hooks/concepts like: “Tiktok made me buy it” and “X reasons why”

The more native your ad looks the better, shoot for a “normal video” NOT an AD!

Campaign Structure

Every ecom entrepreneur I know always thinks this is the main ingredient to success

To me, it’s just a factor but it wont make or break you

you want to start your ads by setting up 1 Campaign as an ABO (Ad budget optimization) 

Within that campaign, you want to set up 4 ad groups

Each ad group will target a different audience

• Broad Audience (Let TikTok do its thing)

• Stacked interests 5-10

• Hashtags

• Single Intrest (Main product category)

Now within each Ad, I like to add between 3-5 different creatives or test the same creative with different copy variations

The main metrics you want to track will be CPC, CPM, CPA

• If your CPC is over $1.50 kill it. 

• CPM doesn't matter if you are profitable (good ads are between $12-$20)

• CPC under your target let it run and spend up to full $100-$200 and scale if it generates sales 

There you have it

A million-dollar strategy thumbed down into a 3 minute read

Once you launch the ads set and forget.

Don’t be the guy clicking buttons every day thinking you are making a difference

Analyze the key data points, understand your numbers then optimize

Tweet Of The Week

MEMEs

How Can I Help?

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1. Promote your business to 10,000+ marketers and entrepreneurs by sponsoring this newsletter.

2. Work with me 1 on 1 here.