MOEMENTUM

This is a Newsletter to boost yours.

Intro

I’m not the best “morning routine” and “success habits” type of guy

Between traveling all year, long trips, and moving it has been almost impossible for me to get into a routine

For the last 21 days that wasn’t the case.

Today I’m going over a billion-dollar strategy you can model to launch your first Micro brand.

But before..

I’ve made this thing up in my head called Moementum Mode

No monking over here.

It’s just me being able to do things with rhythm consistently for along period of time.

It’s working and I’ve been on a roll

Moementum Mode comes down to doing 4 things every single day

1. Sleep for 7 hours

2. 25-50 Pushups Out Of Bed

3. Write my Goals

4. Read at least 1 page out of a book (ask me what)

In that order soon as I wake up. I can proudly say doing this for the last 21 days straight without skipping has brought harmony into my life and I love it

I can feel the dominos falling into place

I’m sharing this with you hoping you too can get into a Moementum flow of your own and see how it can affect you.

“With habits come harmony” M.H

Now without further ado, I got a banger for you today, strap up

Choosing A Niche To Dominate In

When I first launched NZT with my partners I wasn’t too sure whether the product would sell or not

Cliche, nobody really knows.

But I did enough research to know that it has a HUGE opportunity, especially if my marketing was good enough to fill the gap for this

Of course, we did

4 Months after the business is booming and well on its way to $10,000,000+ In Revenue

In its first year.

You care because today I’m going to talk through the ideology of finding a niche market to dominate by building a micro brand.

I love talking about my own brands, but today, I want to drive my point home with this billion-dollar brand you’ve probably heard of.

Dollar Shave Club turned a simple idea into a billion.

This is your blueprint.

The Gap in the Market

You never want to start a business based on a product. The products being sold every day are just a variable to a bigger problem.

When it comes to building Ecom Micro brands you first want to identify a market and then identify the main frustrations the people participating in that market have.

When Dollar Shave Club launched razors they weren’t a new invention, razors had been around, they were high quality and they were dominating

For those of you who think the market is saturated for god’s sake, razors were on every grocery store shelf in the world.

But, they were able to spot something.

The Problem: Sick of expensive razors? You weren't alone. Enter Dollar Shave Club to save your face and wallet.

Now that we know the problem, you need 2 things.

A good product and a great merchandising strategy.

The Strategy

Simple & irresistible offer: Quality razors to your doorstep, for the price of a cup of coffee.

And boom.

In Your Face, Gillette! Now they found themselves cutting through the big names to make shaving cool again.

They were competing with Gillette!!

And you’re worried about saturation…

The Rollout

DSC didn't just throw a marketing budget at the wall and hope something would stick.

They created a viral video that was authentic, funny, and hit the nail on the head.

It wasn't just about the razors; it was never about the razors or the product!

It was about the experience of being a man getting ripped off by big razor companies to get a decent shave at home.

Then they added a unique value proposition not only did they sell you a razor, it was cheaper, and it was delivered right to your door at an affordable price.

Convenience meets affordability = Killer product.

My point here is you don’t need to reinvent the wheel, just reintroduce the problem in a modern way.

So How Do You Apply This?

Dig Deeper: When picking a niche, don't just look at what people are buying. Look at why they are buying it and what pain you’re alleviating.

Get Your Message Right: If you can’t explain why someone needs your product in a sentence or two, you’re not ready. DSC could—and did.

Value, Value, Value: Whether it's price, convenience, or some other form of value, make sure your offer is too good to pass up.

In essence, Dollar Shave Club took on Goliath by being smarter, not bigger.

And if they can do it in a saturated market with just razors, imagine what you could do with the right mindset and strategy.

See you next Sunday.

Moe-mentum is on your side!

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How Can I Help?

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