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- Summer ‘24 Shopify Editions - My Favorites!
Happy Wednesday MoeMentum fam.
Welcome back to another newsletter.
Get excited for this one, because we’ve got a lot to talk about.
Every quarter Shopify sends out a brand new “Edition” going over the brand new features they added to the platform.
And just a few days ago, Shopify released their Summer ‘24 Editions. There’s a lot of new stuff, but today I wanted to go over my favorites and the ones I’m most excited about.
Let’s dive into my top 3.
Sidekick AI Assistant
This is by far my favorite new feature.
It’s basically you’re own personalized business coach/assistant that’s integrated directly into Shopify and can help with any task you need.
Here’s a list of some of the stuff it can help you with:
Workflow Automation: SideKick can automate tasks like sending welcome emails, updating inventory, and managing customer inquiries.
This is a huge time-saver and will reduce a lot of the manual effort it takes to run a brand.
Customer Support: SideKick can handle customer queries, provide product details, and help manage customer relationships through live chat support.
This will help a lot with your customer experience and probably save you a good chunk of money on customer support staff if done correctly of course!
Content Creation: SideKick can help you generate content for product descriptions, email marketing, and social media posts.
And ya you might be thinking… well chatgpt can do that + 1000 other ai tools…
In my opinion, Shopify is primed to make SideKick one of the most dominant AI assistants because it can be directly tied into the data they have as a platform + dynamically update as your brand grows and it learns what works and what doesn't.
But who knows that's just my crazy brain making assumptions.
Operational Assistance: SideKick can guide you through setting up new workflows, integrating new tools, and optimizing processes. It acts as an additional team member, aka VA providing insights and suggestions based on Shopify's data.
Analytics
Analytics is now faster with more flexible views.
And now you’ll be able to get way more in-depth customer data on your stuff.
You can drag and drop different sections onto your dashboard, and there’s live tracking.
Overall a massive game-changer for getting insights into your store’s performance, especially in combination with my next favorite feature…
YouTube Shopping Partnership (Affiliate)
This is huge.
Shopify has partnered with YouTube to integrate shopping features directly into YouTube.
VERY similar to what TikTok is doing with the TikTok Shop.
In other words, the big tech war is heatingggg up and maybe TikTok gets banned who knows, at least we got backups now ;)
Here’s some of the key features from this partnership:
1. Integration of Shopify Stores with YouTube Channels
You can now link your Shopify store directly to your YouTube channel.
This lets you display and sell products directly on your YouTube content.
2. Multiple Sales Channels on YouTube
Live Streams – You can tag and pin products during live streams, allowing people to buy products without leaving the stream.
Videos – You can a product showcase below your videos.
Store Tab – A new store tab will be added to YouTube channels, featuring their entire product selection.
3. Seamless Shopping Experience
For eligible merchants in the U.S., viewers can now complete purchases without leaving YouTube.
This will be huge for conversion rates.
And I'm veryyy excited to test this out
And That’s That!
Those are my 3 favorite things from this quarter’s Shopify Editions.
The AI integration will make running stores so much easier.
And with the YouTube partnership and the existing stuff we see right now with TikTok Shop, we’re going to see a lot of companies prioritizing content marketing over anything else.
Those are my favorites, but I’m curious to hear yours! Shoot me a reply to this email and let me know what you think of this round of editions.
If you want to know the other 50+ updates they did you can check it out here:
See you on Friday.
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