What Selena Gomez taught me about e-com

Hey Moementum Fam,

Have you noticed the new trend that’s been happening in the celebrity world in the past 12 months?

It seems like every celebrity is starting their own ecom brand.

Dwayne “The Rock” Johnson is entering the men's beauty space with Papatui…

Gwyneth Paltrow has Goop…

And Selena Gomez has Rare Beauty.

How do they do it?

Well…

It’s actually really easy 😂

You don’t even have to be close to celebrity status to pull this off.

Today, let’s look at Selena Gomez

She makes an estimated $100,000 per week with her brand “Rare Beauty”.

That’s more money than she’s EVER made singing…

(crazy)

Anyway, I did some research and found the best-selling product on her site is the “Soft Pinch Liquid Brush” for $23.

And after some more research…

I was able to track down the exact supplier that she’s getting this product from.

They’re called HCT, and they sell the same liquid brush for $4.

…Cool, but why am I telling you this?

Because you can start your own brand and do the same exact thing as

Most people think that because Selena Gomez owns the brand and she’s famous – that’s how the sales are coming in…

But they couldn’t be more wrong.

I searched up “Rare Beauty Beauty Blush” on TikTok and found how Selena Gomez is actually driving traffic to her brand…

Her secret marketing strategy?

She has THOUSANDS of TikTok affiliates promoting her product to push traffic and drive sales.

And none of the people posting about her products are famous.

They’re just regular, everyday people…

But they’re still driving traffic to the brand every single day.

Selena’s brand isn’t anything special…

You can partner with the SAME company…

Use the SAME marketing strategy…

Sell the SAME product…

And just put your own unique spin, logo, and brand on it.

Before you know it, you’ll be making the same (if not more) money as Selena Gomez.

And I know this strategy works.

It’s the exact same method I used to go from $0-$500,000 with a new brand that I started this year.

And I’ve used a similar strategy in the past to grow all of my current brands without having to be a famous celebrity.

With the right playbook, ecom “just works”.

And if you’re curious about what MY exact A-Z ecom playbook looks like…

I hand it away to brands inside the Moementum Accelerator.

Check it out here if you’re curious.

Talk soon.

Moe