MOEMENTUM

This is a Newsletter to boost yours.

In today’s email Im covering:

• Breaking Down Your DTC Brand

• 5 Common Barriers To Get Over In The Online Economy

Technical

Breaking Down Your DTC Brand

This week I got over 50 private messages on Twitter asking me for website review. I was trying to think of a way to do one for everyone to learn from and ironically a good friend reached out to me asking how they can improve thier new DTC brand, so I had to go ALL-IN.

So, I recorded a video where I take your hand and walk you through the MOST IMPORTANT things you need to know - to make your product page print like the federal reserve.

Here’s what I covered:

• Verifying the product demand in the market

• Quick Competitor Analysis

• Product Page Formula

The video is unlisted anywhere besides this newsletter and will only be available for the next 72 hours

Practical

5 Common Barriers To Get Over In The Online Economy

If you ever tried selling a product online and failed miserably at it, it’s probably because you skipped the most important part.

I just started binge-watching SUITs a really good Netflix show, besides the drama, lawsuits, and pizza I eat while watching it. One thing I’ve been enjoying is the idea you just read above.

Good lawyers study the case, great lawyers study the “man”.

As marketers and business owners, it’s very easy to get caught up in the mentality of trying to focus on all the great things our products, how its superior to our competitors bla bla blah…instead the focus should be on addressing all the problems our ideal customers have.

…Drum roll…

I present to you the 5 Common Barrier Framework that turns impressions into dollars.

1. List out all the common objections that trigger human behavior. Time, Money, Quality, Trust, and Need.

2. Go a layer deeper and list out the product-specific barriers. For the sake of this example, I’ll do it with the newest supplement Im working on, you can check it out here.

3. Now that I understand the main customer objections, and my product-specific objections, I answer those questions and build out the unique value props.

And just like that, now I can go ahead and use all the information from this exercise to get the best messaging across and start seeing my impressions turn into dollars!

Hopefully, you got some value out of this, and if you need some extra help book a call with me here.

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That’s all for today!

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