MOEMENTUM

This is a Newsletter to boost yours.

In today’s email Im covering:

• Building an empire

• Branding Vs Advertising

Tactical

Building An Empire

No, the subject line is not click bate it’s the truth..

Look I know I just started this brand and you may think it’s unreasonable for someone to make that much money in that sort of a time period, but in reality, kids are doing this all over the world all it takes is a good product and a great offer.

The secret sauce here is the positioning, how do you approach the market with a unique offer that seems unresistible?

Keep reading.

I launched this new offer with my team on June 27th and within 10 days and the result is

If you don’t know what MRR means it’s monthly recurring revenue. Aka active subscriptions.

Now that you’re hooked, let’s break it down.

In order to run a successful product that people want to buy every month it has to be

1. Good

2. Perishable

3. Solves a problem

Our Product: NZT-48 (google it) checks off all 3 of the things I just mentioned.

When we launched this product we knew coming into the market with a high price point wouldn’t be in our favor especially competing with brands like Onnit and Qualia (doing 50m+ a year)

So we had to try something new..something irresistible that can resonate and motivate a lot of people.

You’re thinking..what could it be?

Drum roll*

Free Trial. We formulated our product to be the best effin nootropic on the market and we knew if we can have enough people try it they would agree with us

So that’s what we did.

We launched an irresistible offer, try us out for free and if you like you get it at a discount

The result? 100+ new sign-ups a day, low cost of acquisition, and more profits! (because that’s what business is about!)

Instead of having someone opt-in to buy our product at a $59 price point, we market the same product at a $0 price point.

taking it directly out of the Wholefoods playbook.

Try a sample, you like it go buy the whole thing.

I’ll be honest it’s not all sunshine and rainbows..because we just started this offer it’s hard to tell what our turnover rate will be, and how many people stick after the first month.

But we know its good enough to bring in the masses so we roll.

Last week I mentioned I’ll be sharing our biggest wins and struggles of the first 30 days running NZT-48, considering our biggest win was structuring this new offer.

Our biggest struggles are creative, aka ad content.

Don’t worry it’s very easy to solve and next week I’ll probably have an update for you.

When I say creative I mean having a winning ad that continues to bring you positive results.

The craziest part of all this is 90% of all of our orders are coming in from this one video.. It’s performing so well that it surprises me every day.

Whys is that a problem? Ad fatigue.

Chances are it won’t continue to perform as well for a very long time so we have to get on top of it

Take our learnings to produce more winning creative that can continue to bring in sales.

Now, if you’re on the verge of launching a new product, or need my help with anything I got you.

Tweet me @Themoehayek and tell me what you like about this newsletter.

Once you do…

I’ll shoot you over my calendar and schedule a time for us to talk about anything you want in regard to helping you launch or scale your DTC brand.

Resource

Branding vs Advertising

People think they’re the same

In reality, they’re more bipolar than a crazy ex-girlfriend that hasn’t eaten all day on that day of the month. (stop being weird bro)

Let’s talk about the 2 and how they tie into building a successful business.

I got 3 misconceptions for you.

Misconception 1: Brand marketing and advertising are synonymous.

Brand marketing serves as the foundation, establishing a brand's identity, and emotional connection with its customers. You do that through design, tone, systems, and customer support.

Advertising, on the other hand, is more of a tactical thing, its promoting products for immediate sales.

Misconception 2: Advertising alone can build a strong brand.

Advertising is more of a flashlight, you turn it on and point it to the offer or product you want to sell. You create awareness and attract buyers.

Brand marketing, on the other hand, is more so about building consistent messaging, and emotionally attracting an audience to be apart of your brand and journey kinda like a superfan.

Misconception 3: Brand marketing is only for big budgets.

That is cap. You can actually do both at the same time, it just takes a genius marketer like myself.

Brand marketing is essential for every business.

It really comes down to having a unique identity, a specific vibe, and most importantly a clear target audience. Think Nike.

Here’s a really good podcast that inspired me to talk about this

Now,

In case you’re wondering what you can take away from all this:

• Brand marketing shapes a brand's identity, while advertising promotes specific products/services.

• A strong brand foundation is crucial for lasting impact and returning customers.

• Brand marketing is for all businesses, focusing on authenticity and connection.

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How Can I Help?

Whenever you’re ready, here are 2 ways for us to work together:

1. Promote your business to 8,500+ marketers and techies by sponsoring this newsletter.

2. Work with me 1 on 1 and get all the sauce you need here.

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