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First off, happy holidays to all of you that celebrate. 

I’ll be in your inbox one more time before the year ends.

I was thinking of doing a year in review but I decided to save that for next week.

Anyhow, I hope you‘re reading this relaxed, focused, and excited to see what I got for you today.

I am going to be doing a deep dive into a new brand I came across on TikTok that’s already doing $500,000+ per month

The craziest part? It just launched, and they’re using TikTok to generate 90% of its sales!

Our Companies are also looking to hire new ELITE talent.

• Paid Media Buyer / Director — this role will lead a team of media buyers and work with our brands to boost KPIs and maximize our management across platforms. If you haven’t spent 7 figures+ on ads this is not for you.

• Creative Strategist — As a creative strategist, you will be responsible for crafting psychology-driven creatives for all social platforms (Facebook, IG, TikTok) that entice consumers to buy. This position is as much copywriting as it is creative design. 


If you think you’re a good fit shoot me an email to [email protected] with your Resume & experience

Now let’s get into today’s newsletter.

A New Tiktok Takeover

For somebody who does pretty well on Tiktok I’m always on the hunt to find new products and trends that my brands can model after

I have this special account I log into a couple of times a week and only engage and watch product-focused videos.

Ironically it has become an ultimate research tool for me.

This week I came across this video

@beefcake_brina

🚩BEWARE: Miracle Moo Colostrum Powder Supplement Scam #colostrum #colostrumpowder #miraclemoo #supplementreview #supplements #fitnessscams

What’s crazy is that this video is a real organic review, when I first started watching it I was anticipating it to be some type of reverse psychology hook that's going to sell the product at the end.

Instead, this user pushed me into a rabbit hole of research to figure out what Miracle Moo is up to.

Let’s break it down.

The Channel Approach

The brand is adding a unique approach to the Tiktok Army strategy.

Instead of only using secondary pages with the brand name they are taking more of a recommendation approach.

Instead of posting content from a Miracle Moo account they’re posting from “colostrum lovers”

Here’s why I think this is genius:

• Creators have a better chance of going viral because they establish authority as an “expert'“ instead of a brand

• The view to conversion is higher (I’m assuming) because it comes off as a recommendation, not an ad

• More explosive growth, anyone who watches content from a recommendation page is more likely to follow to keep up with other tips/tricks

 The Content Approach

If we look back at the red flag video it’s clear that the customer was complaining about the fake ER angles, we tested those out for NZT and they also crushed it but I don’t think they’re scalable nor do they convert as much.

They simply engagement farm.

I watched 50+ videos from Miracle Moo and here’s what stood out:

• Before & After: This is a classic, the most evergreen content you can create. Nothing beats demonstrating the effectiveness of your product.

• Doctor-Driven: Or at least thats the perception. The first thing I noticed looking at one their bigger pages was that 80% of the thumb stops established credibility through a “professional” especially an image of a nurse, practitioner etc - this plays hand in hand with that recommendation.

•  Spanish > English: Something we’ve been doing at NZT as well, but surprisingly there’s a huge Spanish and Latin American audience on TikTok, and creating high-engaging content for them is less competitive than the English market in the US.

• Slideshows: This video did 13 million views, a simple slideshow with a Spanish overlay and female thumb stops

The Results

I get asked every week how organic content performs for our brands?

I usually say great, that answer has changed after seeing the organic search volume Miracle Moo is generating from their TikTok content.

Mind-boggling.

The product was listed around October. Since then, they’ve been selling an average 10,000+ units

10,000 x $59 = $590,000

Looking back at the times viral videos were posted and the search volume on Amazon you can see a direct correlation to how they are creating demand for their product.

To me, this is the future of DTC and new online brands.

Powerful branding + great product + organic machine. Don’t build a DTC business, build a media business that dies DTC.

Creator content on TikTok has unlimited viral potential. If you can apply this strategy to your business, you can grow overnight without extra ad spend, a 20-person marketing team, and complications of producing new content daily. 

If you need help applying this you can book a call using my link below.

My hats off to them.

Hopefully, you enjoyed this email, that’s all I got for this week.

Stay blessed, Moementum is coming.

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