MOEMENTUM

This is a Newsletter to boost yours.

Intro

No better time to shop than Black Friday right?

Sike…the entrepreneur in me hates spending nonmarketing dollars this time of year

Black Friday was made for 2 things

1. Business owners, retail, and Ecom brands to make f*#k ton of sales

2. Have consumers spend a lot of money and make pockets like yours and mine fatter (if you have a brand of course)

As I write this today I figured why not run a Black Friday of my own

Not for the money, but because I’ve been really enjoying connecting with you all beyond just emails

Today I want to offer you all something special

Over the last few weeks, I’ve had the privilege to connect with incredible brands like Infinity Hoop, Outwork Nutrition, Performance Backed, Homebloom, and so many other founders and builders all thanks to this silly newsletter I started a few months ago for the sole purpose of sharing my journey.

Selfishly, I felt really good being able to add value and help other brand owners unlock the next level in their business, from Tiktok strategies, and growth marketing, to finding new product angles and so much more

So I decided to open up my calendar even more for the upcoming week and offer $69 OFF on all consulting calls booked through this link

I don’t hold back on these, whether you need to analyze your ad campaigns or build a system to grow your organic marketing on Tiktok whatever it is I will show you the exact process on how I do it for my brands.

So claim your discounted call before the prices get bumped back up in the next couple of days.

P.S all typos are kind of on purpose 🙂 Focus on the content, not the grammar!

6 Indirect Marketing Hacks

I get the feeling a lot of the time people think growing an e-commerce brand is basic.

Run ads, and make money.

In reality, I think we live in a new era of DTC marketing, marketing today is beyond just “advertising”.

There are a million different ways for you to generate extra revenue for your brand, and the best ways are less glamorous.

Let’s talk about 6 Indirect Marketing Hacks For Your Ecom Micro Brand

1. Free Virality

Think Long-Term: When we started the NZT brand in July we made a conscious decision to focus on utilizing big tech to our advantage beyond just ads.

We wanted free impressions so we dedicated 8 weeks to building one of the most robust marketing systems that now allows us to generate over 300 new videos and 50 million views a month.

We invested in creating content that educates, entertains, and adds value to the platform it lives on.

Use the short form algo on TikTok, Youtube, and Facebook reels to get you free reach, it will take time so be consistent and let the algo do its thing.

2. Community Building

Beyond Acquisition: Create a brand that makes people excited about seeing your content. We tested no community, to discord servers and now Facebook groups, it makes a huge impact when you can get direct feedback from your customers not only for you but for your team as well.

When your customers feel a sense of belonging, they become your best advocates.

Build a space for you to have 2-way communications with your customers and watch the magic that unfolds.

3. Silent Growth

SEO is coming back, But this time it won’t be on Google

It’s on Tiktok

TikTok is being used as a search engine, search: "How can I lose fat quickly"

Insert your fat loss products. The internet is going from written content to relatable content. Video form.

Be strategic.

Leverage keywords in your organic content and publish it in as many places as you can to boost your site's traffic.

4. Less Influencers & More Creators: The Real MVPs

This month we will send out 1000+ free products!

The days of influencers are gone: Focus on sending out as many free products to as many real users as possible. Disregard the follower count and social status.

It's about relevance and authenticity. Customers want to relate to brands and their users.

5. The Customer Experience

Make your product not just something to buy, but something to be a part of.

You’re probably like Moe how is this growth marketing?

When you send customers a fire ass package that has a fire ass product what do you think they’re gonna do?

SHARE IT!

Word of mouth is still the best marketing strategy on the planet but very few brands ace it because very few brands understand customer experience and put the proper budget to make something extraordinary.

I’ll show you guys some cool stuff we have coming in Q1!

6. Keep the Conversation Going

Share the Journey: Keep your customers in the loop. Share stories, updates, and behind-the-scenes content to keep them engaged.

Sometimes just telling your story sells your product, stop focusing on new offers and coupons.

So, there you have it.

Growing your brand doesn't always mean splurging on ads.

Sometimes, it's about being smarter, not just louder.

Build a community, create value, and let the rest flow. 🚀

Sorry for the late edition but at least I got it done, see you next Sunday!

As always feedback is welcome so shoot me a reply with it and any other ideas you have!

Tweet Of The Week

MEMEs

How Can I Help?

Whenever you’re ready, here are 2 ways for us to work together:

1. Promote your business to 10,000+ marketers and entrepreneurs by sponsoring this newsletter.

2. Work with me 1 on 1 here.