3 Hacks That Made Us Millions

Better late than never.

Today was almost a write-off, but after four plates at the buffet, a long three-hour midday nap, and a bit of doom-scrolling, here we are!

Hope you guys are having an amazing Sunday!

In today’s newsletter, I’m going to share with you three strategies that allowed us to generate millions of EXTRA dollars.

These are simple but powerful tactics that can transform your business, especially as we gear up for BFCM.

Let’s dive right in.

Retention Done Right

This year has flown by, and in just a few weeks, BFCM is upon us.

Let’s be honest here: the biggest sales day of the year is not necessarily the most profitable one.

It’s the day when we all go out there and acquire as many one-time customers as possible.

One thing I’ve learned over the years is the importance of loading customers up with as many products as possible on days like this.

Maximizing Average Order Value (AOV) is key, and the best way to do this is post-purchase.

Customers are most likely to buy more of what they just bought from you.

Most people think about up/cross-selling the wrong way. After working with hundreds of students and brands on the agency side, I often see brands leaving tons of cash on the table because they misunderstand cross-selling.

Most marketers think that if a customer buys a coffee, the next step is to sell them a mug.

Wrong.

Sure, that might work, but it’s not the only approach to cross-selling.

At LimitlessX, for the first 12 months, we focused solely on one product, and that one product generated $10 million dollars.

Here’s how we did it:

1. Upselling the Same Product Instantly at 50% Off
   Anytime somebody bought a bottle of NZT-48, no matter what funnel it was, we instantly offered them another bottle post-purchase for half the price. The take rate on that was over 15%, which made a HUGE difference in our ROAS.
   

2. Repurposing Our Hero Offer
   Our best-performing funnel product was a free trial, where people received a 5-day serving and only had to pay for shipping.
   
   Instead of losing money on that order, we started breaking even by renaming the "free trial" to a "travel pack" post-purchase. This gave customers the same product in a new format. The biggest unlock here was split testing selling one bottle versus two, and we saw people begin buying travel pack duos at double the conversion rate.
   

3. Rolling Out Digital Products
   From pre-purchase to post-purchase, we loaded up the value with digital e-books—something I think every brand should consider. These provided additional insights and education on our products, making customers feel like they were getting even more value from their purchases.

In summary, it’s not just about selling one product; it’s about how you build an ecosystem around that product.

What we learned was that it’s really difficult to sell multiple units of one SKU on the front end. However, it’s much easier to get someone who bought one product to instantly buy three more.

So if you still haven’t optimized your post-purchase funnel or you’re not happy with its results, hopefully, these insights help.

If you enjoyed this newsletter today, reply let me know!

Ill assume you hated it if not.

Have a blessed week, see you next Sunday!

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