Hope you all had an incredible week. For me, it’s been great, back in Miami - spending time with friends, playing basketball, and enjoying my crypto portfolio getting back into the green. Feels like nature is finally healing.

Now if you’re in the trenches building an e-commerce business or any type of business I think you’ll enjoy today’s newsletter.

Im sure you know building a business is like raising a child, no matter how quickly you want it to grow and flourish sometimes you just can’t.

Time has to pass, and if you try to rush, somewhere down the line you’ll there’s a high likelihood of it backfiring.

Don’t worry nothing is wrong, just part of the intro rants that I like to write to you guys before I start getting too technical.

Time is passing so quickly, 2024 is around the corner and you might look back at your year thinking to yourself It was great then look at someone else’s and wish it was greater, I sure did then I snapped out of it.

Social media got everyone rushing their goals. Comparison is a thief of joy.

No matter where you are on your journey today, be proud of it. You may not be where you want to be yet but that’s ok. Criticize yourself, don’t let others do it.

This week I started working with my good friend Faiz the founder of Sweet Dreams, as a consultant my job is to help them scale beyond 6 figures a month, and to do that we had to get down into the weeds and analyze everything they’ve done up to date, than create a systematic plan to unlock the next level in the business.

I’m going to share my high-level thoughts and analysis of what I learned looking over their acquisition strategy, and 3 things we realized looking over the data for 2023.

3 Lessons From A 7 Figure Brand Review

Going from $0 to 1k requires knowledge. Going from $1k to $10k a day requires specific knowledge and strategy, and going beyond $10k a day profitably and consistently requires knowledge, strategy, and systems.

Let’s talk about the 5 things we learned from reviewing the current Sweet Dreams strategy that I wanted to call attention to as lessons for you guys to maximize:

Acquisition comes in different forms

One of the biggest advantages to building a real brand is community and customer LTV

Keeping that in mind, you can get creative in your acquisition channels and try different strategies. Sweet Dreams has been running top-of-the-funnel ads all year-long with the sole goal of driving sales.

That’s good, but also bad.

I’m switching that. The new plan is to test out a strategy I learned to hack social media and get cheaper CPAs.

Lead ads, this is an evergreen strategy I learned from Ezra Firestone. The concept is simple, you run ads that draw people to sign up for your email list, you educate them about your products and they convert.

Essentially you spend $4-$5 to acquire new leads instead of $30-$40 to acquire customers.

The lesson here? You’re more likely to get somebody's email and number the first time they see your ads than you’re likely to have them give you their credit card info.

You turn those leads into sales by building a well-oiled flow with info + offers and watch the money pile in.

Shoot your shot from within

When it comes to creating new ads and content it’s a long, tedious process no matter what anyone says. We noticed that Sweet Dreams had a content library that’s somewhat collecting dust

High-converting ads that got fatigued..

What does that mean? Let me elaborate.

We put together a list of the top-performing creatives based on data. This allows us to use the data gathered to create super ads, ads with a higher chance of success, using the same content we have available.

Here’s your lesson:

Creative 1 has a 50% thumb-stop ratio and 1.5 ROAS
Creative 2 has a 20% thumb-stop ratio and 3.0 ROAS

What do you do? C1 Hook + C2 Body = new ad with higher chances of success based on data!

Think Long Term

When it comes to paid marketing and media buying everyone has their way of setting campaigns up and scaling budgets. But there is instant gratification vs long-term success.

Instant gratification is spending money today to acquire new customers today. Long-term success is spending money today to acquire an abundance of customers later.

Essentially we are taking a multifaceted approach when it comes to scaling passed 7 figures.

Start by creating awareness, nurturing our leads, building credibility then making irresistible offers and turning them into customers.

I tend to get this question asked a lot when I work with new clients or students.

Moe, what’s the best way to buy ads?

My answer is always conversion campaigns first, but for long-term success, you need to build a proper funnel through your content or else you’ll be relying on people to make impulse decisions every day.

If you’re not already you should be looking to run ads for the sole purpose of building social proof on posts, use that data and create custom audiences, run ads to those audiences incentivizing them to sign up for a special offer and club, then retarget those people and sell them on your product.

Depending on where you are in your journey this may or may not help, ultimately my goal every week is to share with you guys the things Im doing and going through.

I hope you got value out of this, if you didn’t shoot me a reply and let me know what I could’ve done better.

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