MOEMENTUM

This is a Newsletter to boost yours.

In today’s email Im covering:

• The Ultimate Landing Page

• Getting Submerged In The DTC World

Tactical

The Ultimate Landing Page

To be transparent, summer months are usually the hardest for DTC brands, high acquisition costs, low sales volume and im mentally tanning on a 200ft yacht in Capri, Italy.

Instead Im sick, locked in, writing this email on a Saturday night.

Over the last week, I spent my time focusing on building new landing pages and advertorials for our brands.

“Ok Moe, get to the alpha”

Let’s talk about building landing pages that convert.

This is what one of ours looks like.

Clearly, I know what I’m doing.

So let’s dive into the 3 main ingredients you'll need to whip up a landing page that turns your visitors into buyers.

1. A captivating headline that grabs your attention and makes your audience stop scrolling. Think of it as the mouthwatering appetizer that sets the tone for the entire meal. Your headline should be clear, concise, and compelling, enticing visitors to stay and explore further. It should highlight the unique value proposition of your product, leaving no doubt in their minds that they've stumbled upon something extraordinary.

2.  WOW visuals. Just like a beautifully grilled steak, your landing page needs eye-catching content that makes your product shine. Whether it's stunning lifestyle shots, product close-ups, or engaging videos, visuals play a crucial role in creating an emotional connection with your audience.

3. Irresistible Offer. This is the cherry on top that seals the deal. Your Offer should be bold, persuasive, and impossible to resist. Whether it’s a bundle and save, a free sample of a big fat juicy discount makes it crystal clear what action you want your visitors to take. And don't forget to sprinkle some urgency and FOMO (fear of missing out) to give them that extra push they need to drop that card info.

If you want a more technical breakdown, check out my landing page anatomy with some examples of my favorite pages I came across this week:

Resource

Getting Submerged

KISS.

Do you know what that stands for in my world?

Keeping it short and sweet.

I’ve been in e-commerce for 7+ years now

I know the who’s who

I know who’s BS

So..I made a Twitter list and I’m sharing it with you all.

If you want to learn marketing, e-commerce, and DTC then all you need to do is add this list to your Twitter profile and thank me later.

Tweet Of The Week:

A Meme To Share:

How Can I Help?

Whenever you’re ready, here are 2 ways for us to work together:

1. Promote your business to 8,500+ marketers and techies by sponsoring this newsletter.

2. Work with me 1 on 1 and get all the sauce you need here.

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