I just got back from an incredible beach day

Laying down in bed listening to this live Set by Fred Again while I write this newsletter

If you need a little boost of energy this type of music has been my go-to lately..do with it as you wish.

Hoping you all had a great week full of health, wealth, and abundance.

Welcome back if you’ve been here before.

For those of you who are new, get ready we got a banger today.

Today Im writing about how this one website is making me reconsider my whole email marketing strategy and why I plan to copy it for all of the brands I work with moving forward.

Let’s get into it

Non Fungible Pop-Ups

I was looking at some of our email stats earlier in the week and looking for areas of improvement

But when I went in, I quickly realized that we were already doing quite well with our email strategy.

30% of our revenue is generated from the streams and campaigns we currently have. This made me ponder on how we can delve even further into this, and that's when destiny answered my call.

I came across this brand Non-Fungible Mushrooms and within seconds of landing on their website I was blown away

They didn’t just have a pop-up..

They had a personalized pop-up that gathered feedback within seconds

Consumers nowadays are subconsciously trained to seek discounts and only shop if they are sufficiently interested.

But imagine you could segment them, gather more information, and give them a personalized shopping experience with a simple question.

As you can see in the image above, they're segmenting people based on "health challenges."

Let me break down why that's genius.

Personalized Email Flows

Non-fungible mushrooms have multiple products that are catered to different buyer personas. Creating a filtering segment allows them to communicate with those specific personas, providing exactly what they want to hear.

Currently on our Website for NZT-48 we just gather emails with our pop up and it converts great

The problem here is that we indiscriminately put every email into the same marketing campaigns and attempt to sell them all the same products using outdated language.

If I were to apply what Non-Fungible Mushrooms is doing, I could easily see a boost in CVR because I would be able to communicate with my customers in a personalized manner, addressing the specific problems they need help with.

Higher CVR

This is an easy one - If you go to an eye doctor store and they start offering you protein supplements what are the chances of you buying them?

Pretty low..

Nonfungible mushrooms is CVR is probably twice as high on this because it gives the customer more confidence in their purchase decisions and makes the journey easier

You don't visit doctors for a boost in well-being; you go seek their expertise to craft a personalized plan that will help make you feel better, tailored specifically to the information you provide them.

That’s exactly what this brand is doing, and Im about to copy it 🙂 

Boosted LTV

Think about it this way, I sell Nootropics that help with focus, energy, and brain fog

I market those nootropics the same way in my email flows as if all my customers face those 3 problems.

When in reality I should be personalizing my emails based on my customer’s needs.

Non-fungible mushroom's unique advantage here is their ability to tailor their messaging to cater to each individual's specific needs, ensuring that they only offer products that effectively address those needs.

This approach guarantees customer satisfaction and in return maximizes revenue potential!

I'm sure I can come up with another list of 10 more reasons why this pop-up is helpful, but I think you get the point.

Im going to be yelling at our email team early morning tomorrow on why we haven’t thought of this and working on getting it applied to our brands right away

I think you should too!

Now let me get back to my crypto addiction,have an incredible week, and see you next Sunday.

Until then..keep building that Moe-mentum!

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