Hoping you all had a great week full of health, wealth and abundance.

For everyone who’s read these before - welcome back.

For those of you who are new, sit back, kick your feet up, moisturize yourself, and enjoy.

I got offered the opportunity to hire a ghostwriter for these and funny enough I almost said yes, but I came back to my senses!

This week has been overwhelming with new opportunities, out of nowhere, I’ve been offered a stake in 3 different CPG companies

I haven’t said yes to any…but I’m thinking about it.

As I was doing due diligence into a brand I’m thinking about acquiring 

The deeper I went into the business the clearer the picture got.

The acquisition wasn’t the problem - profitability was 

Sp today I want to talk about some of the main areas of opportunity I found in one of these brands and what I would focus on to scale it from 1 million a year to 10+ million a year

So without any further ado, let’s get into it

Growth Hacking

We have a supplement brand with

• 2 Hero products

• 1m+ in revenue in the last 24 months

• One main acquisition channel is META

• One offer

• A great product in a highly competitive industry, 40% of revenue came from subscription

I’m just trying to draw a picture here ok..

These are the highlights for the brand I’m doing diligence on

I went deep into the numbers and instantly recognized a few areas of opportunity that is probably the case for a lot of you too.

Offer Is Everything

A shitty offer in place (my opinion)

Let’s break down the brand vs a random competitor side by side

Who would you buy from?

Personally, I prefer expensive supplements because they make me feel like I'm getting a high-quality product. It's important to me because I'm putting it into my body, and many others feel the same way.

While this brand is competing for price, the competitor is competing for quality and selling 10x more volume at 2x the price.

If you are struggling to acquire customers, often times the answer is on your website not inside your ad account

Reconsider your offer and the way it’s presented.

AOV Bumps

Acquiring customers on paid ads isn’t rocket science let’s be honest

But what a lot of other brands lack is the ability to increase their AOVs

I’m good at it 🙂 

The difference between a good business and a great business is the ability to persuade customers to spend as much as possible

The best way to do that is by instantly giving your customers one-time offers right after they’ve made a purchase.

Some of the best upsell offers that work for us POST Purchase.

• Offering a low-ticket digital product (ebook or guide)

• Offering another unit of the product purchased at 20% off

• Offering a one-time “exclusive product”

Believe it or not, the brand I did the due diligence on has done ZERO upselling…ZERO!

So the second area of opportunity would be post-purchase upsells.

If you’re looking for an app to make this stuff easy for you I use One Click Upsell - it’s the best.

Free Discovery

Get on Amazon!

The biggest competitor for this brand does over 80 thousand units a month on Amazon meanwhile this brand isn’t even listed…

I’ve said this before but I’m saying it again, every single CPG brand should be on Amazon no matter what.

• Massive potential customer reach for FREE

• Lower marketing costs than Meta and Tiktok etc

• Free 2-day shipping and free same-day shipping which is HUGE

• Access to a built-in customer base of Amazon shoppers and Prime subscribers

Ever since we opened up Amazon as a sales channel for NZT we’ve seen an average 4x ROAS consistently month over month.

To say the least, this brand has a massive upside and so does the one you are currently operating you just need to look at it from a different perspective.

Take a step back, remove yourself from day-to-day operations, and figure out new areas to improve day-to-day outside of just better marketing.

With that being said, hoping you have an incredible week, see you next Sunday.

Until then..keep building that Moe-mentum!

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