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Hoping you all had a great week, got a lot of sh*t done, and touched some grass.

My week was going great until this morning, I scored too much in our Sunday morning basketball runs then found out my Instagram was deleted…F it we ball.

Welcome to this week’s edition of Moementum

Brainstorming for today was pretty brutal - I felt like I was running out of ideas and I’ve talked about everything in Ecom / DTC so far

Then I took some NZT-48 and Vowalaaaa

A million ideas started flowing but I picked one, CRO hacks to help you boost that conversion

Without any further ado, let’s get into it

CRO Hacks

Over the years it took me a while to start thinking of CRO from a different perspective

When I used to think of CRO I always looked at website speed, website aesthetics, and things specifically related to the product page

But then my big-brain kicked in and it started piecing together small tricks some of the most dominant brands on the internet use today

Give Your Cart a Boost

Until last year I had never thought about adding unique value props, reviews, or testimonials beyond my product page, then I seen 9 figure brands do it

So of course I had to do it as well.

Adding extra social proof to the checkout process can only help your visitors’ feel more confident during the most crucial step on your website.

This may only be Shopify Plus feature but it’s a HUUUUGE advantage to maximize your conversions from “add to cart” to checkout

The app I use is Aftersell feel free to check it out

Decompress your Customer Journey

Here’s a link to one of my top landing pages before you ask, the CVR is 3.8%

Why?

1. It’s ugly

2. There’s no navigation option at the top

3. It goes straight to checkout

Building this page I debunked my own limiting beliefs of

1. My landing page has to look cute and impress (me)

2. I need to have a full navigation menu for people to look around my website

3. I need to have a cart show

When I look at this page there is sooooo many things I would do differently but I’ve held back because it just wins

So do with this information what you wish, and If you didn’t catch on the nuggets read the first 3 lines again!

Here’s a new version of the same landing page that we’re testing out

Add A Bit Of Urgency

I haven’t tested this out yet but it’s on my agenda.

Snow is a 50m+ a year business, available in a lot of retailers around the world and online, and they still use one of the most fundamental tactics in the game

The ugrency meter.

A lot of brands do this wrong by trying to create anxiety and panic for the customer.

Read what SNOW does in the screenshot^

They’re using a positive approach instead of an annoying one, they attached positive feelings by saying “reserving” the order.

Creating more of an honest, customer-centric approach.

Thats key.

I was going to write 10 more hacks but I think that’s enough for today, shoot me a reply back with anything else you want me to write about

Until then..build that Moementum!

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