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Good afternoon from Dubai Moementum fam.

I couldn’t send an email last week because I was on a very important business trip. (that’s 2 misses this year I know..)

But I’m here today back.

If you’re reading this, I hope you’re sitting back, relaxed, a little bit more than I was today while I was massaging a 250lbs lion.

This is probably my 10th time in Dubai and every time I visit I have an extremely different experience, this one has been dangerous and exciting, to say the least.

Today’s going to be a short and fun read, I was geeking out looking for more ways to use AI in our business and stumbled across a few cool tools that will change the trajectory of our creative production process.

Without any further ado, let’s get into it!

Fewer Humans, More Robots

Until earlier this week I thought the AI wave was slowly dying

(joking)

The AI boom happened quickly, and alot of us didn't explore how it can benefit us.

But it's important to recognize that AI has opened up tons of possibilities and its only getting better.

Instead of ignoring it, we should take the time to use it more and that’s my goal for today.

3 Tools you can start using today.

Creatify 

A few weeks ago I shared a tweet about this and it exploded on Twitter.

You can check it out here.

Creatify is hands down the fastest way to generate high-quality marketing videos + organic video content for your brands from a simple product link or a description.

Here’s a link to the live Ad we are running I made using Creatify.

To generate this video I did 3 steps:

1. Upload my product page link

2. Feed its AI writer my top-performing scripts and specific benefits I want to mention

3. Pick an avatar

Within 5-10 minutes I got this fully edited greenscreen video that we’re now investing our ad dollars behind and seeing conversions occur. (this is nuts)

Doing this saved us so much time and effort from dealing with real creators and now allows us to rapidly test new concepts way more efficiently.

ArcAds

Similar concept to Creatify from more expensive plus a wider variety of Avatars and sounds you can use.

Here are 2 screenshots of the videos I made using them.

Arcads is superior to Creatofy in the:

1. Visual quality of Avatars

2. Variety of Avatars

3. Price (More expensive)

Arc ads doesn’t offer pre-edited greenscreen videos similar to what I shared with you guys above

Instead, they have pre-templated avatars and camera angles that you need to use but the image quality here is indistinguishable from a real UGC video

test both our, see what you like, and roll with it.

The goal here isn’t to just use one - instead, try and use all in parallel and take advantage of each platform’s strengths.

HeyGen

Their whole thing is producing studio-quality videos with AI-generated avatars and voices.

I did notice their renderings take up the most time but they are well worth it, ill be testing the ads we made using hey gen over the next couple of days and keep you guys updated

HeyGen easily has the biggest variety of Avatars + the capability to produce longer videos, I don’t love the body language of some of the avatars and I'm starting to learn that for this to work you need to go simple.

Dont overcomplicate your scripts, don’t use hard-to-pronounce words, and keep your scripts 30-45 seconds max.

If you do this on any of these platforms you will easily generate winning ads.

I go over more AI tools and business strategies with my private inner circle of brand owners and entrepreneurs who are interested in starting brands

If you’re interested in learning more about the community shoot me a reply and we can chat.

Until then..keep building, Moe-mentum is on your side!

Tweet Of The Week:

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn, creating a major growth opportunity.

How can you capitalize? Just grab your existing videos, and use OpusClip to turn them into clips and schedule them to post on LI.

Read our full breakdown for free here

Moe’s Memes

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