Advanced Breakdown: The Secrets to a Winning Supplement Formula

What’s up Moementum fam!

I've been staying busy lately, diving into some exciting new projects that I’ll be sharing with you guys early next year

Couldn’t be more excited for Q4 and grinding long hours as we enter the end of the year.

As you know I'm always on the lookout for the next big trend, and right now, the health & wellness space has my full attention.

Today, I want to take you behind the scenes and share some advanced insights on how to develop a winning formula for Supplements specifically.

If you're in the industry or even just curious about what it takes to create a successful product, you’ll probably enjoy this breakdown.

Let’s get into it.

Why Focus On Supplements?

In our ever-evolving market, one thing remains constant…

The demand for health and beauty supplements.

You’ve heard me say this before but the reality is this industry is truly a recession-proof industry. No matter what the economy is like, people will ALWAYS prioritize their well-being and appearance.

Plus, I’ve found the supplement industry is very consistent year-round.

It’s an evergreen market that enters easily into people’s daily routines. And if you’re selling in a hot niche… it can be extremely lucrative.

How To Develop A Winning Formula

Creating a winning formula like NZT-48 starts with good product research.

But more than that it also requires you to have an of understanding different ingredients and strategic outsourcing.

Here’s how you can approach it:

Step 1: Conduct Thorough Product Research

Use tools like Google Trends to identify what’s currently popular. Using skincare as an example… are people gravitating more towards collagen for skin health, or are they more interested in adaptogens for stress relief?

Do your due diligence to develop a formula that meets exactly what the market wants.

Then, websites like Examine.com and PubMed can help you understand the different ingredients that go into developing a formula. This will help you understand which ingredients are actually effective, safe, and backed by science.

Essentially what you’re looking to do is solve a common problem with a new solution aka the hottest new “buzz” ingredient.

Step 2: Find the Right Suppliers

Once your formula is ready on paper, the next step is sourcing your product. This is where the real work begins.

Supplier Platforms: Start with well-known platforms like Alibaba for a broad search. But again, do your due diligence here. Another platform you can use is ThomasNet for U.S.-based suppliers if you’re looking for quicker shipping times and potentially higher quality standards.

Supplier Vetting: You MUST vet your suppliers thoroughly. Start by sending inquiries to multiple suppliers to compare their offerings. Ask about their manufacturing processes, ingredient sourcing, and any certifications they hold, such as GMP (Good Manufacturing Practice) or ISO certifications. These are essentially just quality credentials for making sure the supplier adheres to high quality and safety standards.

Negotiation Points: Once you’ve identified potential suppliers, it’s time to negotiate. Here’s what to focus on:

Pricing: Obviously you want to aim for competitive pricing… but remember that the cheapest option isn’t always the best. Make sure you find a good balance.

MOQ (Minimum Order Quantity): Negotiate this carefully. If you’re launching a new product, start with a smaller quantity to test the market. Suppliers might be more flexible if they know you’re planning to scale up quickly.

Payment Terms: Push for terms like Net 30 or Net 60. These terms give you time to sell your product and generate revenue before needing to pay for your inventory. It’s a win-win if you can secure it, as it improves your cash flow.

Lead Time: Ask the supplier how quickly they can fulfill orders. Lead time is crucial, especially if you’re planning a launch or a promotional campaign. The last thing you want is to run out of stock at a critical moment. The faster they can get the product to you, the sooner you can start selling. Again though… don’t sacrifice quality for speed.

Quality Assurance: Make sure the supplier can meet your quality standards. Agree on the specific grades of ingredients, the formulation process, and the final product’s consistency.

Making The Final Decision

Before you commit and sign contracts make sure all your bases are covered.

First and foremost, make sure you check the reviews and ratings of your potential supplier. Pay special attention to anything regarding reliability, quality, and customer service.

Next, always request samples. Samples will give you a firsthand look at the product’s quality and consistency. Don’t be afraid to ask for multiple samples, especially if the cost is manageable. It’s better to invest a little upfront than to discover issues with your product after it’s too late.

Make sure that your supplier’s certifications are legitimate and up-to-date. Their certs guarantee that they operate under strict quality controls and industry standards, which are absolutely non-negotiable in this industry.

Don’t forget to ask for references. A good supplier should be able to provide a list of references from other brands they’ve worked with. Reach out these references and ask about their experience with the supplier.

Finally, if you have the chance, visit the supplier in person. Touring their facility gives you a clear picture of their operations, cleanliness, and organization in terms of how they handle production.

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