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Every week I come here to share with you guys the things I’m doing and what my business is going through in the hopes of teaching you something.

Just to realize the more I write the more I learn.

I hope all 10,589 of you are ready to dominate the new year, I couldn’t be any happier with all the positive feedback and relationships I’ve been able to build through this newsletter so thank you!

As you’re reading this I’m at my weekly basketball runs splashing 3s from half-court or getting fouled as I drive to the paint.

That’s beside the point!!

My second podcast of 2023 was just published

I exposed drop shippers, criticized marketing agencies, and revealed some strategies behind growing our brands to their current success.

If any of that interests you check it out

If you want to pay for my lunch this week, simply click on the Motion ad below! It won't cost you anything, but I'll earn $2 for each click.🤝 

TikTok’s 2024 Learnings + Predictions

2024 is coming to an end and if you’re anything like me you're searching the internet for the best reports and data from year-end surveys and analytics tools.

The New Consumer Report is one of my favorites

Luckily for us this year Tiktok was a big topic so we get some extra insights.

Let's break down some of the biggest learnings they gathered + my predictions from amassing over 500m+ views through our brands.

We all know at this point Tiktok has made it clear that they are attempting to go from social media to social media commerce and compete with the likes of Amazon.

Looking at the chart below you can see that they’re well on track to do that and more.

Before 2023 the biggest platforms by advertising spend were META & Google.

Meta is a place for people to socialize not shop - users log in for non-commerce-related activities and end up impulse buying occasionally

Google is the ultimate search engine, when buyers want to discover something new or make a purchase they go to Google but it’s not a place to “socialize”

Until...Tiktok came.

TikTok quickly became a social + search platform because it combined the best of both worlds where it allows people to find entertainment, and discover new products.

An experience that has yet to be duplicated.

The results are clear. Tiktok shop has become the preferred platform for Gen Z's to shop in less than 6 months. (THE FUTURE)

Over the last week, I have consulted with over 5 7-figure brand owners, specifically when it comes to growing TikTok shop as a sales channel.

One of the biggest questions I always get is, "What type of content works best?"

For NZT, we started with product demos and then transitioned into storytelling and conspiracy videos. Eventually, we moved on to faceless AI content and dominated it.

However, we were outperformed by other products you’ll see below.

So the answer to the question in regards to what should your TikTok strategy be going into 2024

• Product Demos: Showcase your product's features and benefits through a step-by-step demonstration, highlighting how it can be used or how it solves a problem.

• Unboxing + Shipping Videos: Show the excitement of unboxing and shipping your product. Focus on providing a genuine reaction to build anticipation and interest

• Before and After Transformations: whether it's related to beauty, fitness, home decor, or anything else. Show the transformative effects of your product by presenting "before" and "after" visuals,

• Debunks and Q&As: These are great for addressing common customer questions and concerns about your product &, providing a detailed and organic way to build trust and credibility.

And if you haven’t started selling on Titok shop you should, we are so early!

I can go on this topic forever but I’m sure you’ve gotten the point.

TikTok Shop is disrupting the way we shop and interact with brands and if you’re not making it a priority in your business you should.

To end off, here’s a short list of predictions where I see opportunity on the platform going into 2024

• Live Shopping makes a run in 2024

• TikTok Shop market share becomes a problem for Amazon

• Content SEO becomes powerful again via TIktok

• Hashtag ranking reignites

Check out the New Consumer report and reply back to me with your biggest takeaways.

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